The Coachella Valley Economic Partnership (CVEP) has taken the lead in bringing facts and perspective to the effects of the pandemic to the local economy. Their goal is to accurately reflect how businesses are being impacted, in order to assist in determining our region’s continued recovery efforts. The results of the first survey (conducted between March 24-21, 2020) were released on March [...]
As the U.S. and Canada prepare to reopen, it’s important that businesses be prepared to promote the services they offer. To be in a position to hit the ground running will be critical. Those who do will be steps ahead of their competition. One of the ways to be prepared is to make sure you have your marketing and communications plan – [...]
In late April, amid the COVID-19 crisis, the Coachella Valley Economic Partnership (CVEP) received an extensive study conducted by the LAEDC's Economic Institute that provided an analysis of the employment impact of COVID-19 on the MSA’s (Metropolitan Statistical Areas) that make up Southern California. CVEP recognized the quality of the study, but also understood that the unique economy of the Coachella Valley did not [...]
The American Advertising Federation (AAF) recently presented Hunter|Johnsen with two industry awards for the Coachella Valley Economic Partnership’s Summit – the premier business event of the Greater Palm Springs area, now in its 16th year. Awards were handed out for the Summit’s Integrated Cross-Platform campaign, and included digital, social media, television, radio, print and event day collateral materials. The second award was [...]
For the fourth consecutive year, the Hunter|Johnsen team was thrilled to win Addy Awards for CV Water Counts. Two Gold Addys were awarded for English and Spanish Integrated Campaigns (which includes digital, TV, radio, outdoor, airport advertising, and print), and two Gold Addys were awarded for the English and Spanish “Every Drop Counts” and “Cada Gota Cuenta” Print Campaigns. The campaigns feature [...]