Sometimes the strongest brand refresh isn’t about creating something entirely new. It’s about recognizing what already works—and making it work harder. When the Greater Coachella Valley Chamber of Commerce (GCVCC) approached Hunter|Johnsen to refresh its brand, the direction was clear: retain the recognizable visual elements and overall character of the existing identity, while creating a stronger, more sophisticated and versatile brand. In [...]
Every organization has a story worth telling. At Hunter|Johnsen, we believe thoughtful branding and strategic communications can help bring that story to life. We've had the privilege of working with Ari's Place on a variety of projects over the years. When the organization was ready to refresh its communications following a hiatus as a result of the pandemic, we were honored to [...]
At Hunter|Johnsen, we believe great design starts with a meaningful story—and few missions are more compelling than helping animals find safe, loving homes. Our team had the opportunity a number of years ago to partner with Loving All Animals, a Coachella Valley–based nonprofit dedicated to saving companion animals and supporting a no-kill community through adoption, education, and collaboration. Their work focuses on [...]
In the world of marketing and design, there’s a common assumption: if your brand feels dated, it’s time for a full rebrand. New name. New logo. New everything. But in reality, that’s not always the smartest – or most effective – move. Sometimes, the strongest brands aren’t reinvented. They’re refined. At Hunter|Johnsen, we’ve seen time and again that a thoughtful brand refresh—grounded [...]
At Hunter|Johnsen, we believe every city has a story to tell—one of progress, possibility, and promise. Working in collaboration with Development Management Group (DMG), we help communities like the City of Imperial and the City of Needles bring those stories to life through economic development maps and data sheets—tools that blend data, strategy, and design. These tools do more than display streets [...]