The Hunter|Johnsen team has been working with CVEP since 2006. As the organization continues to grow, and play a bigger role in bringing business to Greater Palm Springs, we knew it was time to refresh the brand. With the support of the Greater Palm Springs Convention & Visitors Bureau, a research survey was conducted to those in CVEP’s target audience outside of [...]
Following a number of unexpected staff changes, Glacier Park, Inc. approached Hunter|Johnsen to assist with an immediate interim brand update. A sister company to Alaska Denali Travel and Brewster Travel Canada, Glacier Park, Inc.’s needs included communication materials for the ski resort’s lodging and restaurants. The brand had not been updated in quite some time and was in need of a simple [...]
In the Fall of 2004, we approached the Coachella Valley Economic Partnership (CVEP) to assist them with the event marketing of their annual event, featuring Economist, Dr. John Husing. The success of the Event has been overwhelming and, in the first two years, the event grew from initially attracting 30 attendees in 2005, to a half-day event with almost 800 attending in [...]
Ironwood Country Club approached our team in the summer of 2014 to create an image/brand awareness campaign. Following an extensive review of recent research, the agency worked closely with the Ironwood team, taking them through the brand discovery process. Soon thereafter, the campaign “Discover the Spirit of Ironwood” was created. We began with an overall rebrand and a redesign of the website. [...]
Working closely with Santa Monica Baykeeper as they transitioned to become Los Angeles Waterkeeper, the Hunter|Johnsen team created a new logo and identity – in addition to all of the event marketing for their annual fundraiser “Making Waves.” Additional communications included collateral materials and special event displays. The event continues to be LA Waterkeeper’s largest annual fundraiser, raising funds to protect and [...]