The Importance of Introducing Your New Brand
Assisting in the creation of a new brand, or a brand refresh is one of the most exciting projects we do for our clients. It’s a chance to fully examine a brand, explore its characteristics, and identify or redefine its personality. Depending on the client’s needs, the process can be simple or complex but, in all instances, it assists in developing a [...]
Sun Peaks Grand’s “Morrisey’s Public House” – a Favourite for Visitors and Locals
Working closely with the team of Salt Marketing and Sun Peaks Grand Hotel & Conference Center, Hunter Johnsen has designed a number of menus for Sun Peaks over the years. Most recently, Hunter|Johnsen created a few Dinner menu and Drinks menu looks for Morrisey’s for consideration – and quickly took them to finished artwork. Morrisey’s Public House, one of Sun Peaks Grand’s [...]
Making Conservation a Way of Life is a Win-Win
In the summer of 2023, Hunter|Johnsen and the Coachella Valley’s six water agencies that make up CV Water Counts set out to refresh their regional outreach campaign to encourage residents, businesses and government to conserve water. The agencies wanted to maintain the brand recognition of Splash, the CV Water Counts mascot, focus on the top tips that can make a difference in [...]
Water Watch e-Newsletter Growing Strong For 5+ Years
The first issue of CV Water Counts e-newsletter Water Watch was distributed in the fall of 2018. It has grown in scope and popularity in the past five plus years to feature timely news, water saving tips, upcoming events, and more. Regular updates include a conservation tip of the month, landscaping tip of the month, plant of the month, and a monthly [...]
Hunter|Johnsen Wins Nine Awards for Work Across Multiple Platforms
Hunter|Johnsen was pleased to receive nine awards at the 2024 American Advertising Federation’s Addy Awards – for work done across multiple platforms: digital and website, TV, radio, print, collateral materials (including brochures, sales kits, reports, and programs), logos, and illustrations. Awards included: Spicer Consulting Group logo; Prime Time’s American Heart Association Heart Walk “Add Color to Your Diet” Bell Pepper and Asparagus [...]
Spicer Consulting Group Refreshes Their Look
Following a brand review and subsequent logo update, Spicer Consulting Group – the municipal finance experts – recently launched their new website. Hunter|Johnsen worked closely with the Spicer team to create a clean, simple site that helps to tell their story. Spicer Consulting Group helps municipalities and public agencies form, annex, and administer land-secured special financing districts. They partner with local agencies [...]