The Hunter|Johnsen team has been working with leading Southern California homebuilder, the Rilington Group, since 2016. One of their most recent developments is also one of the most unique: Lido at Terra Lago. The community offers lakefront resort-style living in the desert, with spectacular mountain views. The community is also ideal for short term rentals and, as such, Hunter|Johnsen initiated a highly targeted digital campaign that reaches potential homebuyers along the West coast who have shown an interest in desert and lakefront living, and investment properties. Initiatives to date have included website and digital, radio, print, and collateral materials.