Hunter|Johnsen began working closely with the Rilington Group team on their new development, Domani Palm Desert – a 55+ new home community in Palm Desert, California – in the Fall of 2017. Campaign elements included website, digital, radio, in-theatre advertising, print and collateral materials. Most recently the team created an informative and buzz-worthy campaign to bring awareness and drive sales for Domani Palm Desert – an interactive quiz campaign that allowed users on the website to answer questions to see if the community was right for them.
The campaign was then promoted on social media to a target audience of potential and likely Domani buyers to obtain leads and those who visited the web page were remarked to with a display advertising campaign.
