In the Fall of 2004, we approached the Coachella Valley Economic Partnership (CVEP)
to assist them with the event marketing of their annual event, featuring Economist, Dr. John Husing.
The success of the Event has been overwhelming and, in the first two years, the event grew from initially attracting 30 attendees in 2005, to a half-day event with almost 800 attending in the Fall of 2007. Media Sponsors were secured, and the campaign — to attract attendees — included a fully integrated comprehensive campaign incorporating award-winning television, radio, print, email blasts, online information, collateral materials, on-site signage and materials, and an 80-page report for all attendees. The event continues to this day, and is considered by many to be the premier business event of the year.
