To bring awareness to water issues and conservation in the Coachella Valley, Hunter|Johnsen created and maintains the CV Water Counts monthly e-Newsletter highlighting news, events, tips and more. The items appearing in the e-Newsletter are linked to the CV Water Counts website, allowing for the monitoring and capturing of user data and allowing for remarking and targeted current and future marketing campaigns.
An online display and social campaign was created to gain additional subscribers to the Water Watch
newsletter, with new subscribers being added each week.
