As we go through the COVID-19 crisis, health issues unrelated to the pandemic have not stopped. People are suffering heart attacks and strokes. Car and bike accidents still happen. Cancer patients need transfusions. Organ transplants must take place. People of all ages are in life-threatening situations. The future holds many uncertainties, but one thing is certain: blood is needed every day. Working [...]
As the U.S. and Canada prepare to reopen, it’s important that businesses be prepared to promote the services they offer. To be in a position to hit the ground running will be critical. Those who do will be steps ahead of their competition. One of the ways to be prepared is to make sure you have your marketing and communications plan – [...]
In late April, amid the COVID-19 crisis, the Coachella Valley Economic Partnership (CVEP) received an extensive study conducted by the LAEDC's Economic Institute that provided an analysis of the employment impact of COVID-19 on the MSA’s (Metropolitan Statistical Areas) that make up Southern California. CVEP recognized the quality of the study, but also understood that the unique economy of the Coachella Valley did not [...]
When brothers and co-owners of American Pool Robotics were referred to Hunter|Johnsen, they were looking to raise funds for research and development of a drowning alert system. Their goal was to establish a solid pool-cleaning service, and develop strong relationships within their Southern California community. First, the company was in need of a corporate identity package, beginning with a logo. Their brand [...]
The team of Hunter|Johnsen was recently honored with two Addy Awards for LifeStream Blood Bank’s “If Not Us, Who?” campaign. The awards were for the Integrated Cross-Platform Campaign that included both Digital and Print, and for the Print Campaign. The campaign, “If Not Us, Who? If Not Now, When?” encourages individuals to “Make a donation. Make a difference.” The campaign began with [...]