The team of Hunter|Johnsen was recently honored with two Addy Awards for LifeStream Blood Bank’s “If Not Us, Who?” campaign. The awards were for the Integrated Cross-Platform Campaign that included both Digital and Print, and for the Print Campaign. The campaign, “If Not Us, Who? If Not Now, When?” encourages individuals to “Make a donation. Make a difference.”
The campaign began with digital creative testing in the Summer of 2019, and continues to run in Print throughout LifeStream’s service areas, reaching targeted audiences in Greater Palm Springs, and San Bernardino, Riverside, Los Angeles, Orange, San Diego and Imperial counties. To find out more about the campaign, visit LifeStream campaign.
